The Business Case for Sustainability – What’s in it for you?
I recently attended the Manitoba Conservation Districts Annual Convention in Brandon. The Conservation Districts are doing some great work on the conservation and sustainability front. I attended a session on the Business Case for Sustainability and had the opportunity to meet Bob Willard, author of several books including most recently The Sustainability Champions Guidebook (How to Transform Your Company), The Next Sustainability Wave,and The Sustainability Advantage.
Bob’s presentation was straight-forward. If you can get an opportunity to see his presentation, do so. It is well worth it. I went twice, to both of his presentations, because the information was so compactly presented and in a way that over 200 farm producers and rural folk were able to understand. That’s really good, because this is a challenging topic no matter what your profession or experience is. The ability to connect the dots and clearly communicate about the risks, responsibilities and rewards or benefits of becoming a more sustainable enterprise is something that has been needed for a long time.
I interviewed Bob right after his presentation, because I was inspired by what he provided, and interested in his perspectives about sustainability and tourism. Grab a coffee, or a juice and put your feet up. This guy has some really neat ideas. Check out his website Sustainability Advantage. In particular, see the 90 second video introduction from Bob personally. Well done!
Interview with Bob:
Bob has helped me to articulate a framework that helps me to bridge my passion for tourism with the business case for sustainability. I hope that this interview will help you to shift your business towards sustainability. The planet needs you to do it. Climate change needs us to act in more innovative ways. And, wouldn’t it be great to be able to do it in ways that actually increase your profits.
What are some suggestions that you have about improvements in your tourism business that have led you forward on the pathway to sustainability? I would be really interested in hearing your suggestions or examples, so that we can help our entire tourism industry to begin taking the small steps toward sustainability.
Travel and tourism will be tremendously affected by the outcomes of the Copenhagen Climate negotiations, as well as by forthcoming cap and trade legislation that will be passed both in the US and subsequently in Canada. Not IF, but WHEN. I think that it behooves all of us to start building in a smart, small-steps approach to sustainability into our annual business plan for our tourism companies. What do you think?