The Tourism Industry Association of Canada (TIAC) announced on February 27 the new members of the Canadian Sustainable Tourism Advisory Council (CSTAC). ”We are thrilled by the depth of knowledge and the variety of backgrounds of the participants on the Advisory Council,” said TIAC President and CEO Randy Williams. “Ensuring that Canada preserves its natural heritage and lives up to its reputation as a green destination is a top priority for the tourism industry, and this group of experts will unquestionably help us move towards attaining this goal.”
Celes Davar, president of Earth Rhythms, a learning adventure company operating in Riding Mountain National Park (Manitoba, Canada) is one of the new members of this advisory committee. ”I am delighted by the news that I have been selected to be part of this very wide and unique group of tourism industry members from across Canada. As one of two members from Manitoba (the other is Merv Gunter with Frontiers North – operating Tundra Buggy Tours and offering unique northern Arctic Canadian experiences), this is an important responsibility. It has been my perspective that our tourism industry in Canada has not yet understood the depth and challenge of climate change and how it will affect our tourism operations and as well the expectations of our visitors travelling to, and within Canada.”
This new advisory council (see members here) is broad and deep. I look forward to learning what we can do to assist TIAC in terms of a strong approach to implementing sustainable tourism initiatives in Canada’s tourism industry. We have been advocating sustainability for our entire history as a company (13 years), and I am one of Canada’s trained Climate Change Project presenters (founded by Al Gore). In May of this year, I will be travelling to Nashville, Tennessee to take part in the next phase of The Climate Project. It will be hosting a North American Summit for its existing climate change presenters from Canada and the US from May 14-16 in Nashville to launch a major movement by TCP, The Alliance for Climate Protection, and Al Gore to start building a formidable grassroots advocacy force to persuade policy makers to pass significant climate legislation this year.
I deeply appreciate that TIAC has now moved forward deliberately into a much more active approach to engage the tourism industry in assisting with moving Canada forward on the sustainability agenda. Tourism is a key driver in the global economy, and sustainable tourism practices and initiatives need to be integrated intentionally into the Canadian tourism industry. I am sure that this committee will help Canada to develop leadership in ensuring that environmental sustainability is one of the three pillars of triple bottom line accounting, consistent with how all business development globally must proceed, quickly.